Senior CRM Manager (m/w/d)

  • Marketing
  • Berlin, Germany

Senior CRM Manager (m/w/d)

Job description

Grover is a fresh alternative to buying and financing

Grover is offering a simple, monthly subscription model for the best in tech. We are the first financing company for the circular economy, breaking the link between ownership and use, and buying products, so people don’t have to. Private customers as well as businesses get access to a wide assortment of tech products at a fraction of the purchase price. We're on a mission to reinvent consumption, go easier on the world's resources, and make innovative tech products accessible to everyone. As our community is growing every day, we're now looking for a Senior CRM Manager.

Over the past year, we raised one of Europe’s largest Series A funding rounds with a total of €37 million, providing the capital that fuels the rapid growth of the company. If you feel like being challenged, working hard and learning a lot, come and join us for a unique rewarding experience.



Your Role:

  • You will own all retention channels for Grover, identifying and implementing campaigns that drive increases in CLTV, activation rate and more

  • You will design and implement multi-channel campaigns, coordinating the process from concept to content delivery

  • You will manage the email calendar and balance the range of communications we send from product, revenue, marketing and partner perspectives

  • You will analyse the effectiveness of your campaigns and set up a system of ongoing optimisations and testing

  • You will work with the rest of the marketing and product team to build and segment the overall database

  • You will evaluate and implement CRM tooling that sets us up for scaling

  • You will improve the data integration into the ESP from the technical side

  • You will help to implement a push notification program for upcoming mobile clients, ensuring all customer communications are timely and relevant, regardless of platform

  • You will work with the rest of the marketing team to ensure an amazing and consistent customer experience across all touchpoints


Your profile:

  • You have 1-3 years working experience in email marketing

  • You have proven experience driving growth at a similar consumer business

  • You are creative in your solutions and data-driven in your analysis of their performance

  • You are detail oriented but can find the balance between perfect and execution

  • You know all the ESPs in the game and have a strong opinion about which ones are best for the job

  • You can be hands on with HTML and email design

  • You have excellent communication and project management skills


What we offer you:

  • Team Events

  • Fresh Fruit & Drinks

  • A fun workplace

  • Open minded variety of nationalities

  • Modern, spacious office located in central Berlin

  • Ownership of your work

  • Entrepreneurial responsibility and flat-hierarchies



About us

Grover is the one of the European market leaders in technology rentals, bringing the access economy to the consumer electronics market. If you want to work with a dedicated team at a fast-growing company, and help us to change the world of consumption? Then you're in the right place. At Grover, we value entrepreneurship, intelligence, and speed in everything we do. We're a team of over 70 creative and motivated minds, from more than 25 countries – which means our aims, beliefs, and ways of working are influenced by many different perspectives. We care for individuality and for team spirit, and act courageously and communicate openly. In our HQ, in Berlin Mitte, there's no room for hierarchy, and plenty of space for fun, collaboration, and rethinking the way the world does, uses and values things.